Orlandi, a leading international fragrance and cosmetic sampling and air care product supplier, acquired Tennessee-based Aroma Release Technology Inc.'s (ART) consumer product sampling and fragrance coatings business.

WHO: Aroma Release Technology (ART) was founded by Douglas M. Whitaker in 1989 to provide fragrance microencapsulation services to Orlandi. ART integrated the business of Micro-Scent, founded by Douglas Whitaker's father, Jack Whitaker, an expert chemist and early industry pioneer who adapted this technology to fragrances and perfumes in the 1970s. Together with its other dedicated family members and employees, ART became a recognized leader in fragrance microencapsulation services. 

Orlandi is a leading international supplier of over 25 different fragrance and cosmetic sampling solutions to the beauty and consumer products sector and a provider of contract packaging, filling, design, and turnkey manufacturing services for home and air care applications. Orlandi is family owned and operated, with roots dating to 1865. Orlandi is headquartered in Farmingdale, NY, and has operational facilities and laboratories in the United States, France, and Brazil. 

IN THEIR OWN WORDS: "We see this acquisition as a win-win for Orlandi, ART, and our common customers," said Sven Dobler, CEO of Orlandi, adding, "It is a perfect fit and complement to our growing consumer products sampling and air care business. We will provide organizational and marketing support to assure its growth and continued success."

"We are excited about the new ART product line additions as it represents an important technology investment by Orlandi in support of our many growing fragrance sampling and air care products," said Per Dobler, Orlandi's Senior Vice President. 

ART's President Douglas Whitaker added, "This transaction is the culmination of an almost thirty-year collaboration with Orlandi and I am pleased to leave our consumer product sampling business in capable and trusted hands." ART will continue other commercial activities not part of this transaction.

DETAILS:

• Orlandi acquired Aroma Release Technology consumer product sampling and fragrance coatings business.
• Orlandi secured a new lease in Chattanooga, Tennessee, to support the ongoing manufacturing laboratory operations. As part of the acquisition, Orlandi and ART will be working closely to ensure a smooth transition for employees, customers, and suppliers.